Having trouble finding your path?

Career exploration and search requires a guide.

Navigating today’s job market can feel like climbing a mountain, but you don’t have to go it alone. Meet Everette Fortner, your expert guide. With a background as a UVA alumnus, seasoned CPG marketing veteran, former career services leader, and current career coach, Everette is dedicated to empowering individuals like you to find clarity and conquer the challenges of today's competitive job landscape.

Unlock Your Potential with Everette’s Program.

  • Discover Your Direction: Explore Possibilities and Find Focus

  • Craft Your Unique Story: Create Your Brand and Value Proposition

  • Unlock Hidden Opportunities: Leverage Your Network to Find the Hidden Job Market

  • Realize Your Ambitions: Land the Job You’ve Been Dreaming About

Meet Your Guide, Everette Fortner.

I'm an explorer--I love camping, hiking, kayaking, paddle boarding, and biking.  My approach to career development is how I approach life: explore, adventure, thrive. I hope clients will embrace these values as they seek what’s next in life.

My path to becoming a career coach has been a winding one. I’ve spent the last 20 years in career management and student development, at both the undergraduate and MBA level, in which I’ve developed my proprietary approach to finding your next role. I focus on helping people understand who they are, what makes them happy and successful, and then land their dream role. I have delivered my career design process in the UVA classroom, in the Darden MBA program, in weekend workshops, both live and virtually. I am working with clients in multiple industries including entertainment, outdoor, consulting, venture capital, real estate, and marketing, to name a few. My clients have gone on to become CEOs, CMOs, and founders of their own businesses, because they started in meaningful first positions.

Prior to my work in higher education, my path ventured through various roles in consumer products marketing, both domestically and abroad, managing such iconic brands as Lunchables and Oreos. I bring marketing “tools” in my backpack to help students develop their personal brands.

I share my adventures with my wife Sally and our English Cream, Rosie, plus three adult kids, their partners, and four adventurous grandkids.

Working Professionals Career Transition Package:

This comprehensive 10-session program, completed in about 10 weeks, is designed for professionals seeking a career transition. Clients assess values, skills, and interests, creating success criteria using tools like “Best Self” and CliftonStrengths. Facilitated by Everette, clients collaborate on short- and long-term aspirations, develop action plans, and create materials for their job search. Clients will work on their resume, cover letter, and marketing emails and learn how to optimize their LinkedIn profiles. They will build a personal brand, connect with industry professionals for networking (critical for the hidden job market), and conduct prototyping conversations. The sessions conclude with Everette's expertise in enhancing online presence and setting up accountability for a successful job search.

Price: Inquire through website

College Student Package:

Students begin with an immersive program engaging them in a comprehensive career design process. This proven program assists college students in discovering themselves, aligning careers with values and skills, preparing for a job search, and networking for the hidden job market. Students assess values, collaborate on aspirations, create multi-year action plans, produce job search materials, build a personal brand, undertake internships, and connect with industry professionals. Starting earlier in your college career provides additional coaching for 1 to 3 years of prototyping possibilities, guiding course selection, skill development, and refining interests.

Price: Inquire through website

Job Search Jumpstart 90 Minute Session:

Join Everette for a 90 minute 1:1 session to start off your job search. 

  • What's important

  • Finding focus

  • LinkedIn/Resume Review

  • Building Your Story

  • Tapping Your Network

Price: $350

Everette’s approach is tailored to your needs. His methodology uses design thinking principles and tools to help you design your career based on your values, skills and interests.

Hear it from our clients:

“Your coaching has extended far beyond securing an internship. You helped me discover my strengths, taught me how to leverage my network for tangible impact, build confidence in my abilities, and ultimately showed me what I am capable of.”

"I never imagined I would be working a job I enjoy on a daily basis, in a city I've dreamed about, in an industry I care about, but thanks to Everette that's exactly what I'm doing."             

“What I appreciate most about Everette’s coaching is that it doesn’t just span the moments you are formally meeting, but also the moments in between – whether it be an email checking in or an article that is relevant to your industry.”

“When I first met with Everette, I didn't know what direction I wanted to go in my career. He guided me through a process of analyzing my skills, strengths, and goals in order to uncover a pathway towards a career that is both financially supportive and fulfilling.”

Book a Free Strategy Session

Everette will speak to you personally about your career journey, offer advice, and talk through how he can partner with you.